Semantikal · resources
Field notes on product structure.
Practical guides on taxonomy, tagging, attributes and catalogue structure: how to turn the language of your products into structure your store, your channels and your customers can use.
What Is a Product Taxonomy, and Why Does Your Store Need One?
Learn how product taxonomy organises ecommerce catalogues, powers filters and search, supports sales channels, and makes products easier to discover.
Product taxonomy
What a taxonomy is, and how to build one your store, your channels and your customers can use.
Product Category, Product Type, Tag or Attribute: What Is the Difference?
Understand the difference between product categories, product types, tags and attributes, and learn how to use each one in an ecommerce catalogue.
When Google's Product Taxonomy Does Not Have Your Product
Learn how to classify specialist products when Google's taxonomy has no exact category, without losing the language your customers use.
AI & logic
Where AI genuinely helps, where logic must take over, and why the difference keeps a catalogue consistent.
AI Can Understand a Product. Can It Apply Your Rules Consistently?
Understanding a product is not the same as applying a retailer's merchandising rules consistently. Learn why catalogues need both AI and logic.
Why AI Product Tagging Becomes Frustrating at Scale
AI can tag a handful of products impressively. Discover why consistency, correction and cost become harder as the catalogue scales.
Your products already speak a language.
Semantikal turns it into structure: a taxonomy you own, refine and apply at scale.
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